The Human Side of Innovation Managing Change and Resistance
The Human Side of Innovation Managing Change and Resistance
1. Why Do People Resist Innovation?
2. The Psychological Phases of Change
3. How Companies Successfully Manage InnovationDriven Change
4. Strategies for Leading Change and Managing Resistance
Marketing Funnel / Consumer Decisionmaking Process / Customer Acquisition / Customer Retention Strategies / Customer Acquisition Cost / Lifetime Value
ScalingUp Pilot Checklist in Six Steps / Scaling-Up the Business Model Canvas through all the nine blocks
Basic PR training for your startup on a minimal budget / How to approach Media / How to create a PR pitch for your company / PR Tips on a Low Budget